TAPOUT Named Official Apparel Sponsor For Season Seven

Of Spike TV's Hit Series, "The Ultimate Fighter"

New York, NY -- The cutting-edge clothing line, TapouT, has officially been named the first-ever exclusive

apparel sponsor for "The Ultimate Fighter," Spike TV's longest running and most successful original series.

The first six seasons of "The Ultimate Fighter" on Spike TV were seen by 101.1 million viewers (36% of the

U.S. population).*

TapouT will receive exclusive apparel integration throughout all 12 episodes of season seven, which

premieres on Wednesday, April 2 at 10:00pm ET/PT. The deal also includes signage in the ring and on the

walls in the Ultimate Fighting Championship Training Center, where much of the show is taped. TapouT

commercials will also run throughout the season of the "The Ultimate Fighter" and in 13 episodes of "UFC

Unleashed," a highly-rated weekly series featuring the most thrilling matches in UFC history.

Founder and creator of TapouT, Mask stated, "Hey, we're just an extension of MMA. Hopefully TapouT adds

a little fun, hope and excitement. Spike TV and "The Ultimate Fighter" have done so much for the sport that

it's an honor to be involved."

Season seven of "The Ultimate Fighter" will feature current UFC light-heavyweight champion, Quinton

"Rampage" Jackson and "The Ultimate Fighter" season one victor and light-heavyweight contender, Forrest

Griffin as coaches. During the six-week taping of "The Ultimate Fighter," the sixteen men endure a grueling

regimen of jiu-jitsu, judo, muay thai, karate, boxing and wrestling. The intense competition between the

fighters continues after they leave the gym and head for the Ultimate Fighter House. These warriors live

together, knowing that any day they might be forced to fight each other in the famed UFC Octagon™.

TapouT is the brainchild of the Crew's leader, Mask. This decade-old-yet-fresh company operates

independently without concern for competition, because they've been at the forefront of Mixed Martial Arts

since the very beginning, and boast support from several MMA superstars.

TapouT is present at the most extreme events, supporting their fighters and offering everything from their line

that reflects the Crew's iconic status: the hottest, edgiest apparel for guys and girls, an exclusive magazine

covering all that is MMA, a cable reality TV series gearing up for a second season and even their own flask-

shaped bottled water. Their distinctive logo graces everything from hats, tees and car windows to their

special limited edition 2007 Toyota Tundra TapouT truck. The TapouT logo has become so noteworthy that

its most devoted fans are tattooing it on their bodies, demonstrating the ultimate in commitment.

Craig Piligian of Pilgrim Films and Television, Frank Fertitta III, Lorenzo Fertitta, Dana White of Zuffa, LLC,

and Kevin Kay of Spike TV are executive producers of "The Ultimate Fighter." Brian J. Diamond, senior vice

president, sports & specials, Spike TV is co-executive producer and Christopher Martello is executive in

charge of production for Spike TV.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE:

VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all

media platforms. Spike TV's Internet address is www.spike.com.

*Source: Npower; The Ultimate Fighter; all telecasts; 1/17/05-1/08/07; P2+/M18-34 cume; 1 minute qualifier

- From TapouT with a little editing from us (color, etc...)

Subject to change

(3/14/08)