Strikeforce “Scores” TV Deal In Canada

Live programming kicks off with Playboy Mansion extravaganza

September 20, 2008

Playboy Mansion

Beverly Hills, California 

SAN JOSE, Calif. —World championship mixed martial arts (MMA) federation, Strikeforce, has partnered

with one of Canada’s top national sports television networks, The Score, to deliver live programming,

beginning with the league’s star-studded affair at the world-famous Playboy Mansion.

The Score’s live telecast of “Strikeforce At The Mansion II” will begin at 10:30 pm ET on Saturday,

September 20^th.  The Score will also carry weekly Strikeforce programming, which will premiere on

Saturday, September 6^th. 

“We are excited about the opportunity to bring the Strikeforce MMA product to fans in Canada,” said

Strikeforce Founder and CEO, Scott Coker.  “The Score has a reputation for being an exceptional sports

television platform and we are proud to join their family of programming.”

“The Score looks forward to bringing an awesome line up of Strikeforce MMA programming to viewers across

the country and as we go from live broadcasting of our studio launch party on September 20^th to “Strikeforce

At The Mansion II,” we know we’ll be giving our fans a broadcast line-up they can’t resist,” said John Levy,

Chairman and CEO, Score Media Inc. 

Each episode in the weekly series will consist of Strikeforce bouts as well as fighter profiles and highlights. 

About Strikeforce:

Strikeforce is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made

history with its “Shamrock vs. Gracie” event, the first sanctioned mixed martial arts fight card in California

state history. The star-studded extravaganza, which pitted legendary champion Frank Shamrock against

Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose’s HP Pavilion, played host to a sold-out, record crowd

of 18,265. Since 1995, Strikeforce has been the exclusive provider of martial arts programming for ESPN

and, after 12 years of success as a leading, world championship kickboxing promotion, the company

unveiled its mixed martial arts series with “Shamrock vs. Gracie.” Since then, it has co-produced the first

SHOWTIME PPV mixed martial arts event in history with its world championship “Shamrock vs. Baroni” card

on June 22, 2007, followed by the first-ever mixed martial arts event at the world-famous Playboy Mansion on

September 29, 2007.

About Score Media Inc.

Score Media Inc. (TSX: SCR) is a multimedia company committed to delivering interactive and authentic

sports entertainment. Created in 1997 in response to the growing desire for increased participation in the

consumption of sports, The Score has now established itself as the trusted source for sports fans. Score

Media’s main asset, The Score Television Network, is a national, specialty television service providing

sports, news, information, highlights and live event programming in more than 6.4 million homes across

Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across

North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com,

ScoreMobile, and Score Poker. Growing from a team of 60 in 1997 to over 220 employees in 2008, Score

Media Inc. is a respected and revolutionizing interactive media company.

Contacts:

Mike Afromowitz, Strikeforce – mafromowitz@strikeforce.com 

Sharon Lassman, The Score – slassman@scoremedia.com

- From Strikeforce with a little editing from us (color, etc...)

Subject to change

(9/11/08)