Long-awaited Frank Shamrock-Cung Le Fight

Set For March 29 at HP Pavilion In San Jose, Calif.

Tickets Go On Sale This Saturday, Jan. 19

March 29, 2008

HP Pavilion

San Jose, California

SAN JOSE, Calif. — After months of circling around each other, world champions and Bay Area rivals,

Frank Shamrock (23-8-1) and undefeated Cung Le (21-0), will finally face off in the cage when Shamrock

defends his Strikeforce World Middleweight (185-pound limit) Championship against Le in the main event of

an eagerly anticipated EliteXC-Strikeforce co-promoted mixed martial arts extravaganza Saturday, March 29,

at the HP Pavilion in San Jose, Calif..

Tickets for “Shamrock vs. Cung Le,” priced from $30, go on sale this Saturday, Jan. 19, at 10 a.m. PT at the

HP Pavilion box office (408-287-7070) as well as at all Ticketmaster locations (408-998-TIXS), Ticketmaster

online (www.ticketmaster.com), EliteXC’s official website (www.ProElite.com) and Strikeforce’s official

website (www.Strikeforceusa.net).

“This is absolutely a tremendous fight and an extremely dangerous fight for both fighters, but one I know they

have wanted and the fans have been waiting for and can't wait to see,’’' EliteXC Live Events President Gary

Shaw said. “I can't wait to see it either. Shamrock is a true MMA legend, but Cung Le is one of the very best

fighters around, and this is his chance to prove that to the world.

“Really, I have a ton of respect for both fighters and what they have accomplished. EliteXC is really looking

forward to returning to San Jose where they truly have some of the most rabid and knowledgeable fans

anywhere, and working again with Scott Coker and Strikeforce.”

Said Scott Coker, Strikeforce CEO: “As a martial arts promoter for 25 years and as a promoter of both of

these fighters, I’ve been watching the rivalry between Frank and Cung build for quite some time, so it’s great

to see this matchup finally come to fruition.

“This has the potential to be one of the greatest mixed martial arts fights of all-time because of the

tremendous skill level of both fighters and the way they match up. It’s an honor to be able to bring this fight

to the fans along with EliteXC.”

To fans in the Bay Area, a perennial hotbed for martial arts, the right to claim the throne as the region’s

undisputed champion is equally important as ownership of the world title.

“Being No. 2 isn’t such a bad thing so Cung has nothing to be ashamed of,” cracked the ever-entertaining

Shamrock (frankshamrock.proelite.com). The first Strikeforce middleweight champion in history, Shamrock

returned to vintage form in his last fight as he dominated knockout artist Phil “The New York Badass” Baroni

en route to choking Baroni (philbaroni.proelite.com) unconscious in the second round before a raucous HP

Pavilion crowd on June 22, 2007.

“But there’s a big difference between being No. 1 and No. 2,’’ Shamrock continued. “Le will find that out soon

enough.

“This is a fight that has been building for years. This is where we both grew up, where we both found our

paths in life as martial artists and champions of combat. It was inevitable that we would one day face each

other here. I’m excited it’s finally happening.’’

At 35, Shamrock has cemented his place as a legend in the sport of mixed martial arts. After becoming the

first UFC Middleweight Champion in history in 1997 by submitting 1992 Olympic Games wrestling gold

medalist Kevin Jackson with an armbar in a then-record 16 seconds, Shamrock reached the pinnacle of his

career by stopping “The Huntington Beach Bad Boy” Tito Ortiz (titortiz.proelite.com), in what is celebrated

as one of the greatest martial arts battles of all-time.

Before a record crowd of 18,265 at the HP Pavilion on March 10, 2006, Shamrock ended a three-year hiatus

when he faced old nemesis Cesar Gracie in the main event of Strikeforce’s inaugural mixed martial arts

show. In a devastating performance, Shamrock decimated the Brazilian Jiu-Jitsu black belt with a right hand

followed by a series of strikes on the floored Gracie that ended the fight a mere 21 seconds after it started.

Shamrock is widely recognized as the father of modern day mixed martial arts, a pioneer of complete fighting

who boasts a dangerously versatile skill set, including western boxing, kickboxing and submission wrestling.

Le (cungle.proelite.com), also 35, is attempting to follow in Shamrock’s footsteps in the cage after reeling off

16 consecutive wins in professional kickboxing, where he sealed his position as the sport’s top 185-pound

fighter and, arguably, its greatest pound-for-pound competitor.

A host of Le’s conquests, which include four K-1 USA “Superfight” victories and the International Kickboxing

Federation (IKF) world 185-pound title, have been showcased on ESPN.

“I want this fight. I can’t wait to get in the cage with Frank,” said the confident Le, a winner in his last start

over former The Ultimate Fighter reality show contestant, Sam “The Squeeze” Morgan, during a Strikeforce

promotion at HP Pavilion on Nov. 16, 2007.

The talented Le’s victory, a third round TKO that he secured with a sidekick to the liver, raised his mixed

martial arts record to a perfect 5-0 with five (T)KOs.

“People have been wondering when I’d take the next step in the cage and fight an established superstar and

world champion,” said Le, who was sensational during a third-round TKO (strikes) over Tony Fryklund on the

Shamrock-Baroni undercard. “Well, here it is. The fans are in for a great fight.”

The greatest challenge posed by Le is, perhaps, his fighting style, considered unorthodox by mixed martial

arts standards. Thus far, he has been untouchable in the ring as well as the cage, frustrating and confusing

his opponents with an elusiveness and bag of tricks that includes scissor kicks, hip tosses and assorted

other throwing techniques that stem from his studies of San Shou kickboxing.

Born in Vietnam, Le fled the war-torn country as a baby in his mother’s arms in 1975. After immigrating to

The United States, the family settled in San Jose where Le eventually became an All-American high school

and, later, a California state wrestling champion at West Valley Junior College before discovering San Shou.

Le’s tale of survival and success has been the subject of documentary films aired on The Discovery Channel

and The Learning Channel. More recently, Le was featured on an episode of The History Channel’s smash-hit

martial arts television series, The Human Weapon.

The five-round Shamrock-Le contest will highlight a SHOWTIME telecast that begins live at 10 p.m. ET/PT

(delayed on the west coast). The preliminary card will begin at 5 p.m. PT.

About ProElite:

ProElite Inc. [PELE.PK] delivers the most exciting entertainment experience in the world of mixed martial

arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks

and community-driven interactive broadband entertainment via the Internet. ProElite embraces MMA with the

highest levels of honor, integrity, discipline and self-esteem all the while remaining inclusive for fighters, fans

and schools. ProElite’s live fight division, EliteXC, delivers spectacular live MMA fight events that showcase

the world’s top fighters [elitexc.com]. ProElite’s interactive business, ProElite.com, capitalizes on the

growing popularity of the sport of mixed martial arts by building a community of MMA enthusiasts. In addition

to streaming the most exciting live fights to the web, ProElite expands the fan base of the sport by providing

a comprehensive set of online social networking tools for fans, fighters and organizations. ProElite.com –

Empowering the Fight Community TM

About Strikeforce:

Strikeforce is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made

history with its “Shamrock vs. Gracie” event, the first sanctioned mixed martial arts fight card in California

state history. The star-studded extravaganza, which pitted legendary champion Frank Shamrock against

Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose’s HP Pavilion, played host to a sold-out, record crowd

of 18,265. Since 1995, Strikeforce has been the exclusive provider of martial arts programming for ESPN

and, after 12 years of success as a leading, world championship kickboxing promotion, the company

unveiled its mixed martial arts series with “Shamrock vs. Gracie.” Since then, it has co-produced the first

SHOWTIME PPV mixed martial arts event in history with its world championship “Shamrock vs. Baroni” card

on June 22nd of this year followed by the first-ever mixed martial arts event at the world-famous Playboy

Mansion on September 29th.

About Showtime Networks Inc.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the

premium television networks SHOWTIME®, THE MOVIE CHANNEL® and FLIX®, as well as the multiplex

channels SHOWTIME 2™, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®,

SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILY ZONE® and THE MOVIE CHANNEL®

XTRA. SNI also offers SHOWTIME HD®, THE MOVIE CHANNEL® HD, SHOWTIME ON DEMAND® and

THE MOVIE CHANNEL® ON DEMAND. SNI is also an owner and manager of SUNDANCE CHANNEL®, a

venture of NBC Universal, Robert Redford and SNI. SNI also manages Smithsonian Networks, a joint venture

between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1.

SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view

basis through SHOWTIME PPV® and is an equity investor in ProElite Inc., a Mixed Martial Arts event

promotion company.

Contacts:

Mike Afromowitz, Strikeforce – (917) 566-8754 or muaythaimes@aol.com

John Beyrooty, EliteXC/BZA – (818) 462-5601 or johnnybey@aol.com

Chris DeBlasio, Showtime -- (212) 708-1633 or chris.deblasio@showtime.net

- From Strikeforce with a little editing from us (color, etc...)

(1/15/08)