EliteXC Partners with HOPSports, NUI to

Encourage Youth Health and Fitness

Herschel Walker, Gina Carano Team Up to Host Physical Education Program

LOS ANGELES--EliteXC, ProElite, Inc.'s (Pink Sheets:PELE) live events division, today announced it has

entered into a partnership with HOPSports and NUI to bring multimedia physical-activity training systems to

school districts and youth community sites across the nation.

Football icon and role model, Herschel Walker, and mixed martial arts (MMA) phenom, Gina Carano

(ginacarano.proelite.com), will host an educational workout video produced by HOPSports that will take

youth-oriented audiences through a training system that incorporates a range of self defense and mixed

martial arts exercises to further encourage health and fitness. In addition, NUI, a "healthy kids lifestyle"

brand, will integrate nutritional advice throughout the program.

"Good habits start at an early age when it comes to health and fitness, and we are thrilled to work with two

companies that are making a positive difference in the lives of children and young adults across the country,"

said Douglas DeLuca, chief executive officer of Los Angeles-based ProElite, Inc. "Physical education should

stimulate the minds of our youth, and this program does just that by entertaining and educating at the same

time."

"ProElite and NUI share our core educational values, which is one of the reasons why we chose to include

self-defense and mixed martial arts circuits, along with nutritional advice in our training package," said Tom

Root, chief executive officer of HOPSports, Inc. "With Herschel Walker and Gina Carano hosting this

segment, we are certain that audiences will resonate with the program and receive the necessary motivation

and encouragement to lead a healthy lifestyle."

"We are excited to work with EliteXC and HOPSports, the progressive leader in physical education, who is

making gym class fun and effective," said Brian Machovina, president of NUI. "In addition to being huge fans

of MMA and the respect, discipline, and sportsmanship that EliteXC exemplifies, NUI is thrilled to work with

EliteXC on this youth project that is empowering children with confidence, self-esteem, physical fitness and

nutrition."

About ProElite, Inc. (www.proeliteinc.com)

ProElite, Inc. delivers the most exciting entertainment experience in the world of mixed martial arts (MMA)

with live arena-based entertainment events, cable television programming on Showtime Networks and

community-driven interactive broadband entertainment via the Internet. ProElite embraces MMA with the

highest levels of honor, integrity, discipline and self-esteem, all the while remaining inclusive for fighters,

fans and schools (elitexc.com). ProElite's live fight division, EliteXC, delivers spectacular live MMA fight

events that showcase the world's top fighters. ProElite's interactive business, ProElite.com, capitalizes on

the growing popularity of the sport of mixed martial arts by building a community of mixed martial arts

enthusiasts. In addition to streaming the most exciting live fights to the web, ProElite expands the fan base

of the sport by providing a comprehensive set of online social networking tools for fans, fighters and

organizations. ProElite.com - Empowering the Fight Community (TM).

About HOPSports (www.HOPSports.com)

HOPSports is a multi-media instructional tool for physical education teachers, delivered through DVR

technology. The multi-screen format provides fitness lesson plans that meet state and national standards

while integrating nutrition, fun facts, anatomy instruction, career counseling, and educational messaging in a

fun and exciting environment engaging all students K - 12. HOPSports delivery mechanism is simple to use

and is a great tool for physical educators to teach along with HOPSports host of exciting trainers.

www.HOPSports.com.

About NUI, LLC (NUIwater.com)

NUI, LLC is a "healthy kids lifestyle" brand established in 2006. The company forms strategic partnerships,

licenses, and develops healthy food & beverage products and media projects for children. NUI (new-ee) is a

Pacific Islands word that means BIG & ABUNDANT. The mission of NUI is to provide kids with healthy and

fun choices that encourage and empower kids to be smart, fit and happy. NUI is committed to helping kids

by donating 50% of its net profits to charities focused on empowering children to improve personal, social,

and environmental health. NUI's first product to market is NUI Kid Water, available in natural and specialty

markets nationwide and at www.NUIwater.com.

- From ProElite, Inc. \ PondelWilkinson Inc with a little editing from us (color, etc...)

(11/1/07)