ProElite, Inc. and LiveHive Systems(TM) Introduce

 Fantasy Fight Game to Mixed Martial Arts Fans

-- Technology Platform Allows MMA Fans to Play Alongside Favorite Fighters --

 

LOS ANGELES--ProElite, Inc. today announced that it has signed an agreement with LiveHive Systems(TM)

to enhance the television and Internet viewing experience for fans of Mixed Martial Arts (MMA) by introducing

the ProElite Fantasy Fight Game, a fun, interactive offering.

 

The ProElite Fantasy Fight Game debuts with UFC 78, the Ultimate Fighting Championship being held in

New Jersey on Saturday, November 17. In order to play, MMA fans must go to http://fantasy.proelite.com

before the event begins at 7 p.m. PST/10 p.m. EST.

 

"This is a game that allows fans to experience the raw energy of MMA and interact with matches broadcast

on television or ProElite.com," says Dave Bullock, President and Co-Founder of LiveHive Systems. "On

ProElite.com, MMA fans can play alongside their favorite fighters by making predictions on what will happen

next. They can also answer trivia questions and chat with other fans, and have the option of playing the

game while watching the fight concurrently through a live video stream on ProElite.com, which is a first."

 

Kelly Perdew, President of ProElite.com, says partnering with LiveHive Systems gives ProElite.com

members a high-quality, interactive experience that further connects them to this burgeoning sport.

 

"Our integration of the LiveHive NanoGaming platform further demonstrates our commitment to provide MMA

fans with the highest quality entertainment every time they visit ProElite.com," Perdew said. "This will help

build a community of fans around a variety of MMA events, not just one fight brand. Fans can chat and

compete with each other, which makes the viewing experience far more engaging. The ProElite Fantasy

Fight Game allows fans to become a part of the action."

 

Fans who play the game will be eligible for prizes based on accumulating points for accurate predictions.

 

About LiveHive Systems Inc.

LiveHive Systems(TM) is a privately held software development company that specializes in two-screen,

interactive technology for TV broadcasters, fantasy sports sites, and web portals looking to differentiate their

offering and increase value to viewers, advertisers and stakeholders. Its flagship product, NanoGaming is a

technology platform that powers viewer interaction with entertainment media, such as live television

broadcasts and streaming video. It gives audience members a continuous and engaging way to accumulate

points, play with friends, and win prizes.

 

LiveHive provides software, integration, joint marketing initiatives, and a 24-hour Broadcast Control Center,

which supports the comprehensive NanoGaming schedule. LiveHive Systems is based in Waterloo, Ontario,

which was recently named the world's top intelligent community by the New York-based Intelligent

Communities Forum. For more information, visit www.livehivesystems.com.

 

About ProElite, Inc.

ProElite Inc. (Pink Sheets:PELE) delivers the most exciting entertainment experience in the world of mixed

martial arts (MMA) with live, arena-based entertainment events, cable television programming on Showtime

Networks, and community-driven, interactive broadband entertainment via the Internet. ProElite embraces

MMA with the highest levels of honor, integrity, discipline and self-esteem, all the while remaining inclusive

for fighters, fans and schools. ProElite's live fight division, EliteXC, delivers spectacular live MMA fight events

that showcase the world's top fighters. ProElite's interactive business, ProElite.com, capitalizes on the

growing popularity of the sport of mixed martial arts by building a community of mixed martial arts

enthusiasts. In addition to streaming the most exciting live fights to the web, ProElite expands the fan base

of the sport by providing a comprehensive set of online social networking tools for fans, fighters and

organizations. ProElite.com - Empowering the Fight Community(TM).

 

- From ProElite, Inc. \ PondelWilkinson Inc with a little editing from us (color, etc...)

 

(11/15/07)